10 unique restaurant promotion ideas that actually work
Introduction
The restaurant world is competitive, and relying on “kids eat free” nights or generic happy hours just isn’t enough anymore. To stand out, you need creative, brand-aligned promotions that spark curiosity, drive traffic, and encourage repeat visits.
Ideas
Mystery menu night
Let guests order from a “surprise” menu with dishes revealed at the table.
Chef’s table livestream
Host a live cooking demo on social media with limited in-person seats.
Passport program
Give diners a “passport” they can stamp with each visit, redeemable for rewards.
Local artist takeovers
Feature a rotating wall of local art with a launch night for each artist.
Theme week specials
Think “90s week” with retro food, playlists, and décor.
Community recipe contest
Invite locals to submit recipes, then feature the winner’s dish.
DIY garnish bar
Perfect for cocktails or desserts—fun and interactive.
Pet-friendly patio days
Partner with pet brands for giveaways and photo ops.
Golden ticket giveaway
Hide “winning” napkins, cups, or dessert plates for prizes.
Flash sales via SMS – Send exclusive, limited-time offers to text subscribers.
Experimenting with promotions is key to finding what resonates with your audience. Track each campaign’s performance so you can double down on the winners.
Looking for help coming up with a unique promotional strategy for your restaurant? Let's chat!
